Direct Marketing Assotiation (DMA) in offering Saragih (2003; 38) defines direct marketing as an interactive marketing system that uses one or more advertising media to produce a response or a transaction that can be measured at one location.
Meanwhile, the Fandi Tjiptono (2001; 232) defines direct marketing as follows:
"Direct Marketing is a marketing system that is interactive, which utilizes one or more advertising media to cause a measurable response or transaction at any location."
Meanwhile, the Fandi Tjiptono (2001; 232) defines direct marketing as follows:
"Direct Marketing is a marketing system that is interactive, which utilizes one or more advertising media to cause a measurable response or transaction at any location."
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