Characteristics of Service:
1. Intangible: Service is an abstraction, can never be touched or felt touched but can only be felt by the customer, can not be heard, can not be felt, can not be seen.
1. Intangible: Service is an abstraction, can never be touched or felt touched but can only be felt by the customer, can not be heard, can not be felt, can not be seen.
2. Heterogenic: Service can not be standardized, meaning that the service provided by a company that one will be different with other companies. (Unique)
3. Inseerable: Service can not stand alone but is attached to the perpetrator's own service, but that service is always associated with other actions.
4. Perishable: Due to the intangible nature of services will be easily lost if not done in real.
5. Fluctuating according to demand: The desire and need for service Custumer will continue to change, so the company should be able to anticipate customer satisfaction.
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