Four Forms of Promotion

Four forms of promotion are:

1) Advertising, disseminating news events (information) to the market (public / consumers). Besides the ad also serves to persuade or influence, creating the impression, satisfying the desire and as a means of communication.

2) Personal Selling, persuasive communications person to person, individually or more prospective buyers with the intention of causing the request.

3) publicity, ie some information about the products or companies in the broadcast to the community by creating meaningful news commercial or other form of representation that is positive. Thus a company with its products can be a general concern.

4) Sales promotion, demonstrations, performances, demonstrations and exhibition sales effort is not routine. Usually there is a kind of giveaways, discounts, sweepstakes, and others. Kotler and Gary Armstrong (1991:432)

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